MINNEAPOLIS (WCCO) — A protest on Nicollet Mall Friday morning was tough to miss.

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Tracy Patton, a PETA campaigner, wore not much more than earmuffs and snow boots as she demonstrated against clothes with animal products in downtown Minneapolis.

“Fashion is supposed to be fun,” Patton said. “And there’s nothing fun about animals suffering in the name of vanity.”

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The nearly-naked activist was part of PETA’s Bare Skin Don’t Wear Skin campaign.

“Peta is calling on fashion enthusiasts to make compassionate choices this season and not wear fur, leather, wool and exotic skins,” the activist said.

Patton turned more than a few heads as she braved the mall’s chilly breeze, and the reaction to her demonstration was pretty positive, she said.

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Patton encouraged shoppers to buy synthetic alternatives to skins and fur.