By Sasha Westin

Charming Charlie
1676 West End Blvd
St. Louis Park, MN 55416
Hours: Mon –Sat 10am-9pm; Sun 11am-7pm

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Charming Charlie is wall-to-wall accessories organized in easy-to-shop color groups and style statements, appealing and fun for all ages.

In addition to a huge selection and affordable prices, the store offers shoppers a chance to host friends for an evening of shopping that includes exclusive discounts and snacks. Alternately, groups can hold fundraising events for 25 or more people.

On a recent visit with West End store manager Siri, she called out a few of her favorite trends for the upcoming Fall and Winter season.

• Metallic colors are here to stay and continue to make their way through accessories. This time around it is wallets and purses that will come in different metallic shades, accented with metallic embellishments.

• Dark purple is going to become a neutral color. Yes, you read correctly. A deep, dark shade will go with almost everything, similar to navy, another classic neutral. Try pairing it with crisp white, rich brown and heather grey.

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• 1970s styles, including feathers and braided leathers, extend into the fall and winter seasons in richer, deeper hues including teal, emerald and deep bronze. A touch of this trend will go a long way, particularly if you have a few decades under your belt.

• Incorporating scarves – as a wrap for day and evening or a flattering cowl neck effect – can be worn indoors and outdoors. Fabric, embellishment and color will dictate whether you are dressing an outfit up or down.

The store is broken up into a few sections and has several key areas to shop.

A large section of the store features traditions and trends for the holiday party, bridal party or special event.

Photo Credit Sasha Westin

The front of the store always showcases the season’s trendiest colors and styles. This seasons looks to have lots of shades of purple and dark blues in everything from bags to Jewelry.

Photo Credit Sasha Westin

The back of the store has an entire area dedicated to the younger fashionistas, ages 7-14, appropriately called Charlie Girl.

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Photo Credit Sasha Westin

Sasha Westin, Personal Style Concierge and owner of Fabuliss, helps you feel confident looking successful with the right outfits. Get style advice, see client results and learn how to connect at