MINNEAPOLIS (AP) — Minneapolis officials are launching a new tool to let drivers know when the city is under a snow emergency.

The city will use digital billboards to tell drivers whenever a snow emergency is in effect this season. The billboards will display messages encouraging drivers to sign up for free snow emergency alerts.

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Mayor R.T. Rybak and officials from Clear Channel Outdoor are announcing the plans to use the billboards on Wednesday.

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The hope is that the billboards will help drivers avoid getting towed.

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