MINNEAPOLIS (WCCO) — Didn’t get the job you really wanted and worked hard to get? You might be able to blame it on your social network score.

Sites like Klout and new start-ups Reppify and Identified will check your social network posts and how you use sites like LinkedIn, Facebook and Twitter. Then they assign you a score based on your influence and social network personality.

IT Headhunter, Paul DeBettignies says you should pay attention. And it can be tricky sometimes.

“Sixty to 80 percent of recruiter HR folks in the corporate side will check you out online. They’re looking to see how influential are you on social media,” he said. “You can game the system pretty good. Just because you have a lot of followers, it doesn’t mean anything. It’s what you’re doing with those followers.”

The sites give people and companies scores for how active they are on Twitter, Facebook, and LinkedIn, but it doesn’t just measure how many friends or followers you have. It looks at the number or “retweets” and “likes” to see how people interact with you.

“This sort of gives you a measure in how present you are in other people’s minds,” says Carlson School of Management professor Ravi Bapna, who thinks these sites are useful for employers.

“It’s not based on what this person is telling you in an interview, it’s based how this person is actually behaving in the real world,” says Bapna.

WCCO reporter Jamie Yuccas’ Klout score was rated at 41, which classifies her online personality as a “networker.” She also found a kink when she signed up. Klout listed her as being influential in 11 separate topics, some of which puzzled her — the NHL, hockey and Colorado, for instance.

One could presume an employer in sports may look at her resume, even though she would likely be better suited for media related jobs.

“It’s kind of like Google and their search algorithm. Klout is doing the same thing for the amount of key words that are in your tweets and Facebook updates that you’re doing,” said DeBettignies.

The interesting part is that you have a Klout score whether you’re signed up for the site or not, but if you sign up, you can manage it.

Bapna says if you’re planning to look for a new job, you should sign up for one of these sites a month or so before submitting resumes and work on improving your score.

He also says you may start seeing this used by businesses wanting to target and take care of their better customers.

Comments (9)
  1. Exp says:

    Work on improving your social score? Seriously? How much were people paid to further this garbage?
    So, what these people are saying that those that waste a lot of company time being on Facebook and other social sites will inevitably score better and be more attractive to employers than those hard workers that don’t bother with such sites?
    Does anyone else see the utter stupidity in this? No wonder our country has no productivity anymore.

  2. Crazy Joe says:

    I would hate to compete for jobs with a Facebook drama queen , just aint right.

  3. Maybe says:

    Just maybe you too can attain the exalted score of DORK!!

  4. truthbetold says:

    To Maybe: Why don’t you learn how to spell before you attempt to insult someone. In the context you were using, TWO is not spelled as TOO.

    Right on Exp and Crazy Joe! No wonder our country has no productivity anymore and it’s sickening to think a person has to compete against the Facebook drama queens!! I like to call it the Facebook narcissists!!

    1. Ummm says:

      @truthbetold: before you shoot your yap off, you should grab a book on English diction.

      The context of the word “too” as used above means “you also”. It has nothing to do with two of anything, as in the number “two”.

      This might cause yer head to explode: “I too went to the cafe and ordered two of everything.”

      See how that works?

      1. Naw says:

        He misread the comment. He thought it was about the first two comments, and not about the dorks who are so wrapped up by Facebook and Twitter.

    2. Mr Embarrassment says:

      Hey truthbetold you’d better steer clear of stuff like their, they’re and there. I’m thinking you’d hurt yourself keeping those apart!!

  5. truthbetold says:

    I contract at many different companies and I’m always amazed at all of the permanent employees doing nothing but messing around and being on Facebook all day. I guess that’s why they have to hire the contractors – to get all of the work done.