MINNEAPOLIS (WCCO) — A Twin Cities beer-maker is apologizing for a new advertisement that has some Tibetans upset.

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Finnegans recently posted a billboard ad which shows a yellow-haired version of the Dalai Lama next to a beer bottle.

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The text of the billboard reads: “Doing good. Now Available in Blonde.”

Finnegans CEO Jacquie Berglund apologized for the ad and had it removed. She plans to meet with local Tibetan leaders on Saturday to apologize in person.

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Finnegans has a reputation for altruism. The company donates profits to fight hunger.