FARGO, N.D. (WCCO) — The Visitor’s Bureau in the Fargo-Moorhead area wants more gay travelers in town.

The bureau is hoping to promote the two cities as a gay and lesbian-friendly destination, according to the Dickenson Press.

READ MORE: Brooklyn Park Joins Growing List Of Minnesota Cities Requiring Masks In City Buildings

Though the plan is still in its early stages, the bureau hopes to tap into the $70 billion market generated by the gay community.

READ MORE: Wastewater Testing Reveals Scale Of St. Paul's COVID Spread

The market is so big that websites like Orbitz and Travelocity have dedicated gay travel sections, and the visitor’s bureau wants to take advantage of that huge market.

MORE NEWS: 'I'm Scared For My Patients': As COVID Cases Surge, Delta Plus Variant Worries Medical Experts

Last year, Minneapolis was ranked by The Advocate as the gayest city in America, which, in terms of simple proximity, could give Fargo-Moorhead’s plan a leg up.