DULUTH, Minn. (AP) — The owner of a head shop who’s facing drug charges has found a new way to promote his business — paying for tattoos for customers willing to advertise his store on their bodies.

Jim Carlson owns the Last Place on Earth. He tells the Duluth News Tribune about 200 people have gotten the tattoos since he began the promotion about three weeks ago. He says he covers the cost up to $150, directly reimbursing the tattoo parlors.

Carlson says he also offers “incense” — a euphemism for one form of synthetic drug — to customers who get the tattoos.

City officials have tried without success so far to shut down Carlson’s store. The store has been raided several times, and Carlson and his son face federal and state drug charges.

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