MINNEAPOLIS (WCCO) – St. Paul will turn into Tinsel Town this weekend during the 13th annual “So The World May Hear” awards gala at the RiverCentre.

Sunday’s gala draws the biggest movie stars and athletes to St. Paul to raise money to provide free hearing aids for hundreds of thousands of people around the world, and in America.

The Starkey Hearing Foundation‘s contributions extend from its Eden Prairie offices to around the world. It’s given away hearing aids in 110 countries.

In fact, the foundation fit 131,000 people for free hearing aids just last year. It’s pledged to donate a million more before this decade ends.

The “So The World May Hear” gala is slated for this Sunday. The red carpet will have public viewing area starting at 3 p.m. Some of the celebrities in attendance include: Ashton Kutcher, Lionel Ritchie, Marc Anthony, Kristi Yamaguchi, Tony Hawk, Adrian Peterson, Jared Allen and Christian Ponder.

Two of the celebrities that are set to appear at the event — the Disney Channel’s Chris and Kyle Massey — dropped into WCCO This Morning to chat with Jason DeRusha, along with event organizer Brady Forseth. You can see the clip above.

WCCO-TV’s Liz Collin previewed the event earlier this week. Click here to see that story.


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