MINNEAPOLIS (WCCO) — Some deliciously underdressed women will be bringing new meaning to the term “iceberg lettuce” on Nicollet Mall in downtown Minneapolis this Thursday afternoon.

The two ladies will be wearing bikinis made from the vegetable, and yes, they’ll be wearing them outside during a day when the high temperature is expected to stall out at zero degrees.

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The “Lettuce Ladies” will be braving the cold temperatures on behalf of People for the Ethical Treatment of Animals (PETA).

They will be holding signs urging people to celebrate a new year by “turning over a new leaf” and going vegan.

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The two have done this in other cities as well, trying to push people toward adapting a vegan diet, which they argue is not only more humane but also the healthier option.

The women will be handing out hot cocoa and advice on the corner of 9th Street South and Nicollet Mall starting at noon.

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According to calculations from the National Weather Service, at a temperature of zero degrees Fahrenheit, frostbite can occur on exposed skin within 30 minutes if the winds reach speeds of 15 miles per hour.