ST. LOUIS PARK, Minn. (WCCO) – Jackets, shirts and shoes are a staple of any rummage or garage sale.

But when that old clothing belongs to sports reporting legend Sid Hartman, there’s going to be a market for it.

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Hartman’s estate sale kicked off Saturday in St. Louis Park at the Estate Sales Minnesota building.

Unlike most estate sales, which occur after a home sale or death, Hartman isn’t selling his house – and the 93 year old shows no signs of slowing down.

Savvy shoppers found themselves side by side with sports fans.

“I’ve listened and watched Sid my whole life,” Mike Foy said.

Forget the typical furniture, china or art. It seemed that Sid was more interested in cleaning out his closet.

“It’s kind of more of like a Sid Hartman, like, garage sale,” Colin Murphy said.

Shoppers perused racks of jackets that dated back decades; shirts that had seen better days, and even shoes with holes in the soles were considered hidden gems.

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And many of the clothing items had tell-tale stains to prove it belonged to Hartman, who has a reputation as a messy eater.

“He’s an icon. I mean, he’s been around forever,” Foy said.

It’s a sale so enticing that even Sid’s co-workers couldn’t miss out. WCCO Radio Host John Williams planned to purchase a $30 tie.

“Well I may be a colleague of Sid’s, but I’m also a fan, and I do not have any Sid clothes in my wardrobe, until now!” Williams said. “It’s a little pricier than I thought it would be, but that’s the price you’re paying for Sid.”

Fans and shoppers also had the opportunity for a personalized touch. Sid stopped by to autograph the memorabilia.

It’s a look back at sports history in the most unconventional way, where value is in the eye of the beholder.

The sale continues through Sunday, from 9 a.m. until 3 p.m.

Sid says he’s planning to donate all the proceeds to charity, but hasn’t decided which one.

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Here’s more details on the estate sale.