MINNEAPOLIS (WCCO) — A Minnesota company drew a firestorm of criticism for changing their legal terms. So now, they’re changing them back.

Just days ago, Golden Valley-based General Mills announced on its website that anyone downloading a coupon, liking the company on Facebook or even taking part in a sweepstake would lose their right to sue.

The new set of rules required consumers to go to arbitration.

The move backfired, prompting a backlash on social media and from consumer groups. So last night at 10 p.m. on its website General Mills announced it was scrapping the new plan.

In a statement the company said, “Those terms — and our intentions — were widely misread, causing concern among consumers. So we’ve listened — and we’re changing them back to what they were before. We rarely have disputes with consumers – and arbitration would have simply streamlined how complaints are handled. Many companies do the same, and we felt it would be helpful. But consumers didn’t like it.”

For the full statement, click here.


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