MINNEAPOLIS (WCCO) — A well known grocery store chain in the Twin Cities is changing its name.
Byerly’s and Lunds stores have been owned by the same company for 18 years, and starting Thursday, the grocery stores will share their name: “Lunds and Byerly’s.”READ MORE: Fourth Stimulus Check: Will You See Another Relief Payment?
CEO Tres Lund says the change began in 2012 when market research showed that ninety five percent of customers knew the two stores were the same company.READ MORE: Ask Minneapolis Mayoral Candidates Your Burning Question
“The benefit is the alignment to our culture,” Lund said. “We think of ourselves as Lunds and Byerly’s. That wasn’t the case in the early stages, but today we are Lunds and Byerly’s and to our customers we are Lunds and Byerly’s.”MORE NEWS: Mohamed Noor Sentenced To 57 Months For Manslaughter In Justine Ruszczyk Damond’s Shooting Death
Signs, uniforms, bags, and more will be changed at 27 different stores in the metro by the end of May.