MINNEAPOLIS (WCCO) – He started his career as a Certified Public Accountant, or CPA, but ended up helping ailing businesses turn around.

That led to wanting to start his own business – a beverage company.

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And in the end, he re-wrote his history.

Barry Rubin just had to go back to his first love – pens.

What he’s drafting for the future makes Rubin this week’s Minnesotan to Meet.

Inside the Rand Tower in Minneapolis you’ll find Rubin on the 17th floor.

“When I was a young kid, I loved pens,” Rubin said.

He discovered his fascination with the fountain pen while working at a drugstore in St. Paul during high school.

“Everything got better. My writing got better, my homework [got better], I got better grades, so I had such a positive experience from fountain pens,” Rubin said.

He opened INK in the IDS Center back in 2006.

Two years later the recession hit.

“I had a fantastic corporate business and that went away completely,” Rubin said.

So, in 2011, Rubin downsized to 500 square feet and took a lot of his business online to EBay.

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“You’re not the most organized guy I’ve ever seen,” Jamie Yuccas said.

“I know where everything is,” he said.

We tested him asking to pull a western inspired pen. Then we wanted something with sparkle.

He came through on each request. Showing us sports pens, retro pens and even childhood favorites.

Pens range from less than $30 to this one that’s $6,000!

“It’s wrapped in linen, it’s Asian and there are only 10 in the world,” Rubin said. “It’s hand painted porcelain.”

While this is for a collector, Rubin focuses most of his business on those working 9 to 5.

“If you’re an investment banker and you’re signing up a client to invest a million dollars, you don’t want to hand them a Bic pen,” Rubin said.

Now, he’s sketching out a new business venture, a limited edition Ink Artists Series.

One called the creator is made by former Mattel executive Mike Willmott.

“It’s almost a piece of art that comes with a pen,” he said. “My byline is ‘Art 5 inches tall.'”

That’s right, he’s targeting Millennials interested in art but only able to spend a couple hundred dollars.

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Whether it comes in a box or from your heart, Rubin is counting on the emotional connection to the written word in order for customers to sign off.