MillerCoors Will Continue To Be Official Beer Partner

MINNEAPOLIS (WCCO) — The Minnesota Vikings announced Tuesday that MillerCoors has been named the founding partner of the new U.S. Bank Stadium and will continue to be the official beer partner of the team.

According to the Vikings, the 10-year Founding Partner agreement will include “prominent signage and unique guest entertainment throughout U.S. Bank Stadium, including a large party deck in the southwest corner of the stadium and custom-branded space within the recently unveiled Club Purple.”

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MillerCoors has been the exclusive partner of the Vikings since 2002.

“We are excited to expand our longstanding partnership with the Minnesota Vikings and be a part of this incredible stadium and historic franchise,” MillerCoors Chief Marketing Officer David Kroll said. “We look forward to showcasing our diverse portfolio of beers while giving Vikings fans the ultimate game-day experience.”

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MillerCoors will also continue to participate in local team and community initiatives supported by the Vikings.

“With enhanced amenities on game days and expanded in-market promotions, this partnership goes hand-in-hand with the Vikings goal of providing an unprecedented experience for our fans,” Vikings Executive Vice President and Chief Marketing Officer Steve LaCroix said. “Continuing our existing strong partnership with MillerCoors was obvious, but to be able to grow it in a way that will benefit Vikings fans is what we are looking forward to the most.”

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The stadium is set to open in July 2016.