MINNEAPOLIS (WCCO) — A traveling bicycle show on a nationwide tour rolled into Loring Park today.

It’s called the “Tour de Fat,” named for New Belgium Brewing’s flagship beer Fat Tire. The Colorado brewery sponsors bike shows like this all over the country, trying to get more people to see cycling as daily form of transportation.

The show started with a costumed bike parade into Loring Park, followed by concerts, games, and a slow-ride race. Money from beer and merchandise sales go to Twin Cities-area non-profits.