MINNEAPOLIS (WCCO) – Kids have often had to compete with their siblings, but now kids have a new rival – the cell phone.

Online security company AVG found that a third of children say their parents spend as much or more time with their devices than them.

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More than half of kids feel their parents check their devices too often. And a third say they feel unimportant when their parents are distracted by their phones.

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The distraction can also be dangerous.

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There’s been about a 22 percent spike in preventable accidents with young children when their caregivers are using digital devices.