Washburn-Crosby Merge Created General Mills 88 Years Ago

MINNEAPOLIS (WCCO) – It is a notable date in a notable year for General Mills.

On this day in 1928, General Mills was created when the Washburn-Crosby Corporation merged with 26 other mills.

The company soon invented Bisquick, Kix and the Wheaties "Breakfast of Champions" slogan.

But General Mills can actually trace its roots back 150 years to when Cadwallader Washburn built his first flour mill on the banks of the Mississippi River in Minneapolis in 1866.

Our TV station actually got its WCCO call letters from the Washburn-Crosby Company when it ran this station.