MINNEAPOLIS (WCCO) — The city of Minneapolis is launching a new campaign to support children in the community.

It’s called Talking is Teaching, and it encourages everyone to talk, read and sing to children as much as possible.

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Mayor Betsy Hodges says it helps expand brain development, especially with children under the age of three.

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“Eighty percent of brain development happens by the time a person is 3 years old, and we know we can expand that brain development by talking, by reading, by singing,” Hodges said at a Tuesday press conference.

The mayor says lower income kids hear about 30 million fewer words than higher income kids.

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She says this initiative will help develop children’s brains to the maximum potential.