MINNEAPOLIS (WCCO) — Just in time for back to school shopping, Target is planning to launch a new kids brand next week.

The brand is called “Cat & Jack.” It’s meant to be trendier and cool. The Minneapolis based retailer created the line after getting feedback from hundreds of kids about what they want to wear.

Parents will be glad to hear that the uniform pants and leggings are all made with trademarked Tough Cotton that Target says actually gets stronger as it’s washed.

And all Cat & Jack pocket bags, girls’ denim and swimwear are made out of a recycled polyester called Repreve.