MINNEAPOLIS (WCCO) — With the holiday season upon us, many of us are looking for gifts.
In 2015, the Minneapolis store Askov Finlayson launched their “Keep the North Cold” Campaign, which featured a line of north hats and other products that continue to be a huge hit. Proceeds from the sale of the products go to benefit legendary polar explorer Will Steger’s nonprofit organization Climate Generation.
The partnership of Steger and Askov Finlayson co-founder Eric Dayton goes back years. In 2004, Dayton accompanied Steger on a six-month expedition into the Canadian Arctic.
Watch their interview with Esme Murphy on WCCO Sunday Morning for more on Keep the North Cold and climate change.