MINNEAPOLIS (WCCO) — With the holiday season upon us, many of us are looking for gifts.

In 2015, the Minneapolis store Askov Finlayson launched their “Keep the North Cold” Campaign, which featured a line of north hats and other products that continue to be a huge hit. Proceeds from the sale of the products go to benefit legendary polar explorer Will Steger’s nonprofit organization Climate Generation.

The partnership of Steger and Askov Finlayson co-founder Eric Dayton goes back years. In 2004, Dayton accompanied Steger on a six-month expedition into the Canadian Arctic.

Watch their interview with Esme Murphy on WCCO Sunday Morning for more on Keep the North Cold and climate change.


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