MINNEAPOLIS (WCCO) — A Good Samaritan thought they were potentially saving someone’s life in Jordan, Minnesota this week.

However, all they wound up doing was preventing a piece of advertising from getting exposed to the elements.

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Jordan Police said on Thursday that they received a rescue call from someone looking to facilitate assistance for a “deranged person standing outside in the cold hugging a pillow.”

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Officers who responded to the welfare check noted the figure, which a caller said was standing motionless, wearing no coat.

Investigating officers discovered the person in question was really a life-size cardboard cutout of Mike Lindell, the CEO for local company MyPillow.

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“Those cardboard cutouts sure can look real from a distance,” the department said in a Facebook post.