MINNEAPOLIS (WCCO) — A 49-year-old man is dead after a single-vehicle crash Friday night near Black River Falls, Wisconsin. The state’s Department of Transportation said the man was found unresponsive after apparently entering the median and rolling onto I-94 westbound near milepost 131.

The crash occurred around 7:15 p.m., the department said.

The man was ejected from his 2002 Jeep Grand Cherokee Limited, the department said. Witnesses and law enforcement officers attempted life-saving efforts.

The man, from Hixton, Wisconsin, was not wearing a seat belt. Alcohol is not believed to be a factor in the crash.

Black River Falls is just over 50 miles southeast of Eau Claire.

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