MINNEAPOLIS (WCCO) — T-shirts are being sold to celebrate the life of George Floyd and to encourage universities across the country to establish a scholarship in his honor.

Wear.Love, a Minnesota brand and social enterprise startup, is pledging to donate 100% of its net proceeds from the sale of the ‘Floyd Love’ t-shirts to each university’s program that is established by June 30.

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This comes after North Central University in Minneapolis announced the nation’s first George Floyd Memorial scholarship. Within a week of the announcement, nearly a dozen other universities across the country have announced their namesake scholarship to financially support the advanced education of students of color.

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Credit: Wear.love

The goal of the campaign is to encourage more than 10 universities across the country to establish a Floyd scholarship program and to raise more than $50,000 to be donated.

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The shirts start at $19.95 and can be purchased here.