MINNEAPOLIS (WCCO) — Gov. Tim Walz announced Tuesday a new outreach campaign to help Minnesota families struggling amid the pandemic to afford healthy foods.

According to the governor, the Minnesota Department of Human Services collaborated with local food-producing giant General Mills to develop a Supplemental Nutrition Assistance Program (SNAP) campaign focused on helping families with children who’ve struggled over the past year.

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“No family should go hungry in Minnesota,” Walz said, in a statement. “By connecting Minnesotans with resources and support, this public-private partnership will fight hunger and help families stay safe and healthy.”

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The campaign will use digital marketing to direct people to www.mnfoodhelper.org, which will connect those interested to contracted SNAP partners. The state’s SNAP network offers assistance all across Minnesota.

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Along with providing assistance to state officials, General Mills also worked with local media agencies to develop the campaign, the governor’s office says.