General Mills Rolling Out Healthy Snack LineGeneral Mills is rolling out a new menu of grab-and-go foods for the summer, all with a spin on healthier options.
General Mills To Slash Up To 725 JobsGeneral Mills expects to cut 675 to 725 jobs as it wrestles with sluggish sales.
General Mills Completes Plan To Cut About 800 JobsGeneral Mills says that it has completed a plan to eliminate about 800 positions. The maker of Cheerios cereal, Yoplait yogurt and other packaged foods also reported mixed results for its fiscal third quarter as a stronger dollar pressured sales.
Little O's, Yellow Box: A Look Back At 74 Years Of Cheerios At General MillsGeneral Mills launched the cheerios brand back in 1941 as Cheeri Oats. The name was changed a few years later to what it is today, Cheerios. Seventy four years later, it is still the bestselling brand of ready-to-eat cereal on American breakfast tables.
General Mills Announces Cheerios Will Be Gluten-FreeGolden Valley-based General Mills just announced they're going to start making Cheerios gluten free. General Mills announced Wednesday that Cheerios are made of oats, which they say are naturally gluten-free.
Cheerios Get No Lift From GMO SwitchPlain old Cheerios are no longer made with genetically modified ingredients, but the switch hasn't yet translated to a boost in sales. General Mills, the company that makes the cereal, in January announced it would start making its plain Cheerios without GMOs, or genetically modified organisms.
Rough Winter Hurts General Mills 3Q SalesRough winter weather took a bite out of General Mills' fiscal third-quarter sales, and the cereal maker's results missed Wall Street expectations. The maker of Cheerios, Yoplait and Betty Crocker products said Wednesday that its fiscal third-quarter net income rose 3 percent.
General Mills Issues Weak Fiscal 3Q OutlookGeneral Mills, whose brands include Cheerios, Yoplait and Betty Crocker, on Friday issued a lower-than-expected profit prediction for its fiscal third quarter, citing lower demand for its products in developed markets.
More Trains Carrying Oil Causes MN Grain ShortageA boom in using trains to ship oil to Minnesota could cause a shortage at the breakfast table. The Wall Street Journal reports that Canada is months behind in grain shipments, as railroads have been shipping more oil instead.
Cheerios' Super Bowl Ad Ranks Among Viewers' Top 10General Mills' Super Bowl commercial was ranked among audiences ten favorite ads from Sunday evening. The ad for Cheerios brought back the fictional interracial family who first appeared in a commercial last year.
Cheerios Brings Back Interracial Family For Super Bowl AdCheerios is bringing back an interracial family to star in its Super Bowl ad. They were featured in an ad last year that made headlines after it sparked ugly comments online. But the negative remarks were followed by an outpouring of support for the fictional family.