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MNsure Debuts New TV, Radio Advertising Minnesota's health exchange is airing new TV ads with testimonials from people who saved money buying insurance on MNsure.
MNsure Debuts 3 New 'Paul And Babe' TV AdsPaul and Babe are back in new TV ads from Minnesota's health insurance exchange. MNsure, the state portal for delivering federal health insurance changes, has been employing mythical Minnesota icons Paul Bunyan and Babe the Blue Ox in a series of spots that playfully describe the state as the "Land of 10,000 Reasons to Get Health Insurance."In one new ad, which starts airing statewide next week, the plaid-shirted Paul finds himself partially submerged in a freezing lake after an ice fishing mishap. Two other Paul and Babe ads that previously only aired online have also started airing on statewide television. Those two ads feature Paul in a pair of disastrous doctor visits.
Not Everyone Loving MNsure's Paul Bunyan-Themed Ad CampaignMinnesota is launching a massive awareness campaign to get people to sign up for its new insurance program. Millions of dollars are being used for the ads, which feature two of the state's biggest celebrities: Paul Bunyan and Babe the Blue Ox.
Paul Bunyan Pitching In On MNsure PushThe leaders of MNsure unveiled a new marketing campaign featuring two Minnesota icons that will run for the next month. The campaign features folk hero Paul Bunyan and his faithful companion Babe in a series of unfortunate mishaps along with a twist on familiar slogan, "Minnesota: Land of 10,000 reasons to get health insurance."
WCCO Viewers' Choice For MN's Best Roadside AttractionWCCO viewers spoke up and selected their favorite Minnesota roadside attraction. Not unlike Texas, everything seems bigger in Minnesota. From Baudette to Blue Earth, Rothsay to Red Lake, in Minnesota even our balls of twine are larger than life.
A Tour Of America’s Roadside Attractions - Part 1Starting on the Pacific and heading east, check out part one of our state-to-state guide to America's roadside attractions!
Goin’ To The Lake: Frank & Chris Visit BrainerdAll this week we’re going to some of your favorite lake places, and Frank and Chris made their way to Brainerd on Wednesday. From being home to Paul Bunyan and Babe the Blue Ox, to playing host to scuba diving enthusiasts, Brainerd has a lot to offer.
Finding Minnesota: Pequot Lakes & Bunyan’s Fish BobberThe legend of Paul Bunyan is big in Minnesota, but only one town - Pequot Lakes - has Bunyan's giant fishing bobber.

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