Mall Of America Debuts Public Safety Campaign

By Holly Wagner, WCCO-TV

BLOOMINGTON, Minn. (WCCO) — Public safety officials are asking shoppers to pay attention to more than just what is on their holiday shopping list. Members of the U.S. Department of Homeland Security and law enforcement officials launched a new public safety campaign at Minnesota’s number one tourist destination — the Mall of America.

It’s called the “See Something, Say Something” campaign.

Security officials and law enforcement officers are encouraging shoppers if they see something suspicious to say something to authorities.

Mall officials have placed signs up throughout the mall and video messages are playing at all of the directory kiosks telling shoppers to be alert.

During the holiday shopping season, the Mall of America has 100,000 shoppers on any given day.

Doug Reynolds, the director of mall security, said this campaign is not in response to any specific threat nor is it in reaction to the terrorist threat at the Christmas tree lighting ceremony in Oregon last week. 

He said they’ve had this planned for a while and had a goal to launch the campaign in time for the holiday shopping season.

Authorities say this will eventually be a statewide ad campaign that will include restaurants, rest stops and other public places.

The “See Something, Say Something” campaign started in New York City with public transit and has grown from there.

WCCO-TV’s Holly Wagner Reports

  • Dave

    Let’s see, should we keep an eye out for subversive 70 year old grandmothers…or maybe, just maybe, use our heads, do profiling, and keep an eye on middle-eastern males with packages or backpacks.

    • Bob

      Dave, I’m with you.

  • Joe

    You have no idea what goes on at the MOA in a given week or you would not be talking smack. On a holiday weekend it is the third largest city in the state!

  • Fascism

    “Minnesota Nice” is turning into “Minnesota Paranoid”

    Fascism is a form of pollution too.

  • Fascism

    Be on the look-out for axe murderers, milfoil, pedophiles, people playing golf during lightning storms, drunk drivers, anti-gay bullies, Flying Carp, jealous Republicans, litter bugs, Ford Pintos, spinach dip, drooling cows, and make sure you get a shot for swine flu.

    They can mix it up with Christmas music and make it sound like side effects in a prescription drug TV advertisement.

    • Roid

      LMAO…How TRUE!
      I had a clerk at Sears steal my credit card onetime and “Security” said “Tough Luck”……….they’re as bad as the MPD for not doing anything but waiting for the “Big One” to happen.

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