BLOOMINGTON, Minn. (AP) — A Twin Cities man will spend the next 30 days on display in a glass apartment at the Mall of America.

The 45-year-old entertainer will live at the Bloomington mall starting Friday and continuing through April 16. It’s part of a new project created by Blue Cross and Blue Shield of Minnesota.

For privacy reasons, the man is only identified as “Scott.” The idea is for him to model daily physical activity and healthy eating.

“The Human” project is part of the Blue Cross “do” campaign, aimed at getting Minnesotans to live healthier lifestyles.

The glass apartment is located on the mall’s main level, between Nordstrom and Macy’s. Scott’s bed will be surrounded by a curtain, and he will have a private bathroom.

(© Copyright 2011 The Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten or redistributed.)

Comments (10)
  1. Kally says:

    Sounds like a proof of concept testing for a “Brave New World” society.

  2. Gary says:

    How much is rent? I may want to join…lol.

  3. Trudy says:

    Will he display how to perform safe sex?

  4. joanne sellner says:

    Aren’t there more important things to do?

    1. JamieinMN says:

      Like what? I think this is great. We ALL can benefit from healthier living. It’ll definitely bring more customers to the mall.

  5. blinded by the light says:

    and this is going to get Minnesota’ns to “eat healthy” how?i cant see people getting it by watching some guy “on display”, like a rat in a cage

    1. brent says:

      we are all a rat in a cage…

  6. Monica says:

    I dont think he will influence me to eat any more healthier, but i wouldn’t mind checkin out the display!!

  7. Richard says:

    We walk the Mall nearly every morning and had a chance to look at this. What marketing mind put this one together?

    My opinion is it is nothing more than a publicity stunt for Blue Cross.
    What good does this do for the people who are watching from outside the glass? There they stand, no exercise, no direct benefit to them. Worse yet, they put this monument right between a cookie shop and and ice cream shop. People are going to stop, look, and then see the sweets only feet away. Brilliant. They will do the BCBS “Do.Walk” right to a thousand calories.

    In comparison, look at what Mayo Clinic has done in that same Mall. They put in the 5K, 10K, Mile Walking Course! Now there is a solution!! People can interact, they can take action, they are involved, they get a benefit.

    BCBS, you should take a lesson from Mayo. Then again, there is a reason Mayo is Mayo.

  8. I don't get it says:

    I’m confused, how does this promote healthy living? I have to say if it is between cookies and icecream, that’s awfully mean to Scott. How does he get his food? Maybe after the mall closes he just loads up at the cookie and ice cream shops. Will BCBS be putting all their insured into glass boxes? I’m switching insurance!

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