ST. PAUL, Minn. (AP) — A pair of television ads designed to persuade more people to pick teaching as a career are set to debut in Minnesota, North Dakota and South Dakota.

The 30-second spots set to start airing Tuesday will remind viewers about the lifelong impact teachers can have on their students.

The “Make Your Mark” campaign was commissioned by the Network for Excellence in Teaching, a partnership between the charitable Bush Foundation and 14 higher education institutions in the Upper Midwest.

Nearly half of the teachers in Minnesota, North Dakota and South Dakota expected to retire over the next decade, so the foundation is investing $40 million in teacher-preparation programs.

The goal is to improve how new teachers are recruited, trained, placed and supported.

(© Copyright 2011 The Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten or redistributed.)

Comments (16)
  1. Pat says:

    Any young, intelligent individual who enters teaching today needs to know the following:
    You will not be paid what you are worth.
    You will never be considered a respected professional.
    Your opinion in professional matters will not count.
    You will not be allowed to teach in any way other than a prescriptive model.
    You should choose another profession.
    You had better love working with kids because that is all your going to get out of it.

    1. hmm says:

      Education is one of the first areas targeted in cuts as well.
      You will always fear losing your job.

  2. Horace Mann says:

    Pat left out:

    You will be criticized by politicians who don’t know what they are talking about.

    You will be vilified by a public who only sees summers “off”, not 50 hour work weeks or your paying for a master’s degree and beyond out of your own pocket.

    You will, if you are lucky get a 1% – 2% raise while your private sector counterparts get bonuses, stock options and company cars.

    You will be praised with hollow words from all sectors, but you can’t pay the mortgage with a pat on the back.

    1. Mrs. H says:

      Wow, I hope neither one of you is still teaching! I would hate to have you in one of my children’s classrooms or as a co-worker.

      1. Horace Mann says:

        Yep, Mrs. H, I’m still teaching. Still working my backside off, still reaching kids and helping them to succeed. Still reveling in their successes and tempering their failures.

        And, sadly, counseling seniors to enter a profession other than teaching. It would be cruel of me to encourage a student to go into a career that is attacked so unfairly, one that is compensated so miserly, one that is provided for so poorly.

        Walk a mile in my moccasins before you judge me, Mrs. H.

      2. Pat says:

        Mrs. H,

        I got out after 30 years. I enjoyed every minute with the kids. I worked my butt off to make sure that I was up to date, relevant, and involving with every lesson I taught. I was well respected by the people I worked with, the parents of my students, and the students I taught. My lessons were well worth learning, but I stand by what I said in my original entry.

        Teaching and teachers have been so vilified in our current culture, and so maginalized by the elites and politicians who control our current education debate, that I wouild advise no one to enter the profession.

    2. MrG says:

      Well said…and sad…

  3. bobbie says:

    bobbie for you

  4. MrG says:

    It is sad that they are recruiting, but at the same time vilifying the teachers they have. My husbands a teacher – and you can only go so long with no raises, no support from parents and administration, no support from your government, cuts in benefits, freezes in salary…etc.

  5. Murdog says:

    I love the last statement, “The goal is to improve how new teachers are recruited, trained, placed and supported”. How about supporting the teachers that are already there. I love my students and did not get into teaching to make big money, but it sure would be nice to be able to support my family!

  6. Mrs. G says:

    Why recruit new teachers when there are already so many out of work? The universities are already producing more quality teachers than there are available positions. I’m a teacher, and I have applied for jobs where there have been over 300 applicants. Why not instead invest that money in schools? Then they wouldn’t have to make so many cuts to staffing due to budget issues.

    I know of a school in St. Paul that will have minimum class sizes of 32 next year, due to their inability to hire enough staffing. Because of budget. That $40 million could have gone a long way.

  7. what shortage? says:

    There are many who cannot find teaching jobs, and we have a shortage of jobs. I just went to a graduate with 100 graduates with a teaching degree… good luck finding a job.

  8. tiredandretired says:

    I am a retired teacher with 33 years experience, including some time spent as a principal. I am sickened by the way teachers have been attacked and unjustly vilified over the past 30 years. I would not recommend teaching as a career choice, given the current conditions. My grandchild considered becoming a teacher, but chose to enter the medical field after observing the current mistreatment of teachers. She is a top student and is excellent with children. She would have made a fantastic teacher. How many other top prospects are shying away from the profession, because of how teachers are being abused?

  9. Mrs.H says:

    Horace Mann-
    I am sorry you have had such a bad experiences with your teaching career. Maybe, it is time to switch fields. I was working in the coporate world for ten years and decided to go into teaching. I enjoy my job very much and was aware of some yet not all of what comes with teaching during my schooling. Yes, it is not all easy but everyone has a calling and maybe teaching isn’t yours.

  10. Horace Mann says:

    Gee – Whilikers Mrs. H, I’m in my 32nd year of teaching, have volunteered to teach new courses, have been on 5 curriculum writing teams, 4 assessment teams, have mentored 10 student teachers over the years, was in administration for 7 years, work with a tutoring program before school, am the liaison for a program that links our local Rotary Club with at-risk students. chair a scholarship fund, am a two time winner of my District’s Teacher of the Year award – do you really want me to go on?

    Teaching IS my calling. I have answered the call. I make a difference in hundreds of student’s lives. I just want a little RESPECT and recognition that I do a damn good job. I’m not an overpaid, overbenefitted, greedy union thug.

    I am a teacher. I make a difference.

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