WCCO-TV Delivers Ratings Growth During May Sweep

wccologo1 e1291311472985 WCCO TV Delivers Ratings Growth During May Sweep
MINNEAPOLIS (WCCO) — WCCO-TV continues to show impressive growth in the morning, evening and late newscasts for the third consecutive major ratings period, it was announced today by Brien Kennedy, WCCO-TV Vice President and General Manager. WCCO 4 News is the most-watched newscast by a wide margin, in 5 out of 7 newscasts. WCCO 4 News is #1 in 5 out of the 7 newscasts in the key A25-54 demographic. And WCCO 4 News is #1 in 7 out of 7 newscasts in the key W25-54 demographic.

“This is one of America’s most-watched TV stations,” said Kennedy. “Our goal is to consistently deliver a great product from early-morning news to late-night entertainment programming. We are pleased Minnesotans are recognizing our team’s hard work and making WCCO-TV their clear station of choice.”

Show Households A25-54 W25-54
WCCO 4 News This Morning at 4:30 am  #2  #1  #1
WCCO 4 News This Morning at 5:00 am  #1  #1  #1
WCCO 4 News This Morning at 6:00 am  #2  #2  #1
WCCO 4 News at Noon  #1  #1  #1
Dr. Phil/Oprah 3 – 5 pm  #1  #1  #1
WCCO 4 News at 5:00 pm  #1  #1  #1
CBS Evening News at 5:30 pm  #1  #1  #1
WCCO 4 News at 6:00 pm  #1  #1  #1
Wheel of Fortune 6:30 -7 pm  #1  #1  #1
CBS Prime  #1  #1  #1
WCCO 4 News at 10:00 pm  #1  #2  #1

In the A25-54 demographic, WCCO 4 News at 10 is the only station in the market to show year-to-year growth, while its two closest competitors show declines. KARE-TV is down 17% and KSTP-TV is down 11% in audience share. This is a continuation of a two-year May sweeps growth trend for WCCO-TV with WCCO 4 News at 10 pm up 8% compared to May of 2010 and up 18% compared to May of 2009.

“This is a highly competitive market that does great TV,” said Mike Caputa, WCCO-TV News Director.

“We thank the great people of Minnesota who continue to make us the most-watched station in the market.”

  • Sarah

    Are these numbers for real…or all these numbers what Brien Kennedy saw in his dream??? Cause KARE11 announced on the internet that they are the most watched 10pm newscast. I know for a face WCCO’s 10pm has shown a dramatic decline in viewers. It is sad that a GM would manipulate the numbers to secure his employment. Brien, stop pressing the snooze button. Your wake-up call is long overdue.


    Press Release Source: KARE 11 On Thursday May 26, 2011, 1:26 pm EDT
    MINNEAPOLIS, MN–(Marketwire – 05/26/11) – According to the Nielson Ratings for May 2011, KARE 11 had a strong showing overall and won the highly coveted 10 p.m. news viewership.

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    […] WCCO 4 News is the most-watched newscast in the Twin Cities, in 5 out of 7 newscasts. WCCO 4 News is #1 in 5 […]

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