Target To Stock Only Sustainable Seafood By 2015

MINNEAPOLIS (AP) — Target Corp. plans to sell only sustainable and traceable seafood in its stores by 2015.

Sustainable seafood efforts make sure species aren’t being overfished and that they are harvested with methods that don’t endanger other fish and seafood.

Companies such as Target, Safeway Inc., Wal-Mart Stores Inc. and Whole Foods Market Inc. have worked to change their seafood policies as concern continues to rise about overfishing and the environmental effects of certain fishing methods.

Target said Thursday that its latest action will apply to all of its fresh and frozen seafood. The Minneapolis company is teaming with nonprofit organization FishWise, which works with seafood companies on environmentally responsible business practices, to help with its effort.

“As we continue toward 100 percent sustainable seafood, guests can shop with confidence knowing that Target’s seafood products are both healthy for their family and environmentally responsible,” Shawn Gensch, vice president of marketing, said in a statement.

Target said that over the past two years it has eliminated Chilean sea bass and orange roughy, which have been overfished, from all of its stores.

In January 2010 the retailer announced that it pulled all farmed salmon from its stores. Businesses have increasingly shifted away from farmed salmon because of pressure by consumers and environmentalists, who are concerned that salmon farms are bad for the environment and can be repositories for disease that could spread to wild salmon.

Target has 1,767 stores across the U.S and will open its first stores in Canada in 2013. Its stock fell 10 cents to $52.65 in afternoon trading.

(© Copyright 2011 The Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten or redistributed.)

  • sw

    How about their other meat? How about buying meat, chicken, etc. from local farmers and not factory farms. I would go shopping at Target if I knew that they would do that as well.

    • WhatBS

      So whats the difference between meat from local farmers and from “factory farms”?

      • sw

        To me the difference is how the animals are raised and also the idea that it would be purchased locally instead of being shipped. I think people should be more aware of where there food comes from and how the animals are treated.

        • WhatBS

          So what’s a “Factory Farm”?
          What if the “Factory Farm” was located in Inver Grove Heights? Would that make it all better?

      • Amanda

        Typically fish from farms are “treated” with estrogen, causing them to all mature into females because their meat is more dense than that of males. It can therefore turn more of a profit. Think about what that is doing to not only our bodies but the environment by introducing all that extra hormone into the mix. Making “sustainable” choices isn’t always whats best for our bodies. I’m not sure the difference between local and factory farms. I suppose its about the same as buying locally from a farmers market verses a conventional grocery store.

  • Richard in Minneapolis

    By 2015?? Does it take that long to deplete their current inventory??

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