MINNEAPOLIS (WCCO) — It seems the push to go green is everywhere — even on the shelves at the toy store.

WCCO caught up with a local toy maker and talked to some parents to find out if they’re buying into this trend.

“(Kids) are begging for something they can write on, personalize,” said David Berglund, creator of Metamorphic Toys.

Berglund used his product design background to design play road signs and a blank, white, mailbox made of cardboard. Each toy retails for $20. Berglund first tried them on his daughter.

“The way she responded to these toys — and I don’t know if it was because they’re made from natural materials or what — was completely different from other toys,” he said.

Berglund calls it “green play” because it’s a natural way for kids to play, and because the cardboard is recycled.

Toy stores are putting more of these green of toys on their shelves. Creative Kidstuff has carried these types of toys for years.

“People are very concerned about where there products are made and also how they’re made,” said Barb Koziol, a store manager at Creative Kidstuff.

On some of the toys inside the store, “green” is printed right on the box, which also indicates if it’s made from 100-percent recycled plastic.

“It’s important for the environment and the longevity of the planet,” said Kimberly Lingert, who was shopping at Creative Kidstuff with her granddaughter.

For the peace of mind, some parents are even willing to spend more.

“If they’re going to play with it and interested in it and it’s eco-friendly, I would definitely spend the extra money,” said Michelle Schulze, who was shopping with her son.


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