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Good Question: Thanksgiving Now – Will Stores Open Christmas Day Next?

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(credit: CBS)

Reporting Jason DeRusha

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MINNEAPOLIS (WCCO) - Three years ago, virtually no stores were open on Thanksgiving Day. This year, Walmart, Sears, Kmart, and Toys ‘R’ Us will open at 8 p.m. Target will open an hour later at 9 p.m.

Casey St. Clair, a California Target employee who created an online petition urging Target executives to reclaim Thanksgiving as a day off

“I felt like that was kind of crossing the line, breaching into the day that we all had off,” St. Clair said.

She dropped off 350,000 signatures at Target headquarters in downtown Minneapolis.

Tim Curoe, Target’s senior vice president for human resources, picked them up.

“We recognize that for some of our team members, this will cut into their time with family and friends,” Curoe said.

But if retailers are now open on Thanksgiving Day, will opening stores on Christmas Day be next?

Joel Waldfogel is chair of applied economics at University of Minnesota’s Carlson School of Management. He’s also author of the book “Scroogenomics,” a study of the inefficiency of giving holiday gifts.

“Once your competitors open on Thanksgiving, it’s a disaster for you if you’re not open on Thanksgiving,” Waldfogel said. “There is actually believable evidence that the longer the holiday shopping season is, the more people actually spend.”

You’d think people would have a budget, but when there’s an early Thanksgiving – we spend more, according to economists.

“Holiday gift giving’s not like automobiles. Being open more, people will spend more…I don’t think people impulsively, accidentally buy a car just because a dealer’s open,” he said.

According to Waldfogel, economists think every bonus shopping day leads to us spending an extra $6.50. Across the U.S. that’s nearly $2 billion in extra spending, and when you have a year with an early Thanksgiving – like this year – that’s a big deal.

Waldfogel added that it’s logical to think that a Thanksgiving opening doesn’t just reallocate spending that would have happened on Friday. It generates new spending.

“Thanksgiving is a day when a lot of people are not at work. It strikes me that it should be as good as any day, if not better,” he said.

According to Waldfogel, it’s not clear though if having an extra day at the end of the season would have the same result. No one knows what having a store open on Christmas would mean in terms of revenue.

And the buzz and excitement that comes in getting an early start on Black Friday might not translate when it comes to Christmas Day.

“It’s possible that some people would find it so distasteful that you’re open on Christmas that they’d actually get upset with you and not patronize you for the rest of the year,” he said.

That hasn’t happened with the Thanksgiving openings, however.

“But Thanksgiving isn’t a religious holiday subject to these kinds of potentially explosive reactions,” said Waldfogel.

So will it happen?

“I would not be surprised,” Waldfogel said. “Once some major player decides to do it, I suspect there would be pressure for other major players to decide to do it.”

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  • http://businesstopnews.tk/2012/11/20/black-friday-fun-the-massachusetts-daily-collegian/ Black Friday fun – The Massachusetts Daily Collegian | BusinessTopNews

    [...] Thursday' as Stores Open Earlyfox4kc.comWPSD Local 6 -Arizona Daily Wildcat -CBS Localall 724 news [...]

  • http://johnwsmart.net/2012/11/21/shopping-preparation-afternoon-with-side-of-turkey/ Shopping Preparation Afternoon With Side Of Turkey | John W Smart

    [...] it’s bothersome that some big box stores won’t stay closed on Thanksgiving. I wish CEOs would just say: No, we can wait a few hours before the herd rushes in. Money is [...]

  • http://www.freedomreport.org/on-your-mark-get-set-2/ ON YOUR MARK, GET SET… | Freedom Report

    [...] (Main headline, 1st story, link) [...]

  • http://vineandfigtreeblessing.wordpress.com/2012/11/22/why-we-give-thanks/ why we give thanks « vine and fig tree blessing

    [...]  Good Question: Thanksgiving Now – Will Stores Open Christmas Day Next? [...]

  • http://www.urbansurvival.com/blog/?p=6618 Madness in America | UrbanSurvival

    [...] As though the thought of Black Friday creep is scary enough, we’re also reading about how in some places, there’s discussion of stores running big sales on Christmas, as well. [...]

  • http://www.classwarwatch.com/thanksgiving-day-must-reads/ Thanksgiving Day must-reads at Class War Watch

    [...] What’s next? Shopping on Christmas day? [...]

  • http://thenavigatoronline.com/2012/11/22/thanksgiving-day-must-reads/ Thanksgiving Day must-reads | The Navigator Online

    [...] What’s next? Shopping on Christmas day? [...]

  • http://centralstandardtimes.com/2012/11/23/black-friday-blues/ Black Friday Blues « The Central Standard Times

    [...] about all the underpaid and over-worked shop employees being deprived of Thanksgiving by the ever-earlier opening times demanded by their taskmasters, all very reminiscent of poor Bob Cratchit back in the dark [...]

  • http://www.usaprepares.com/financial/snow-fights-massive-crowds-nothing-puts-off-the-black-friday-shoppers-as-u-s-goes-crazy-for-bargains Snow, fights, massive crowds… Nothing puts off the Black Friday shoppers as U.S. goes crazy for bargains | USA Prepares.com Vincent Finelli

    [...] chair of applied economics at University of Minnesota’s Carlson School of Management, told WCCO: ‘Once your competitors open on Thanksgiving, it’s a disaster for you if you’re not open [...]

  • http://dmnewsi.com/2012/11/23/black-friday-shopping-mayhem-across-the-united-states/ BLACK FRIDAY SHOPPING MAYHEM ACROSS THE UNITED STATES « dmnewsi

    [...] chair of applied economics at University of Minnesota’s Carlson School of Management, told WCCO: ‘Once your competitors open on Thanksgiving, it’s a disaster for you if you’re not open [...]

  • http://www.politiva.com/2012/11/23/christamas-shopping-creep-target/ Christamas The Next “Shopping Creep” Target | Politiva

    [...] As many retailers fight for the first dollars of cash strapped Americans the “shopping creep” that invaded this years Thanksgiving holiday looks like it will be coming for Christmas as well. I suppose you could wait out overnight in the snow and the rush home with your Christamas presents the same day. READ MORE… [...]

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