General Mills hopes a pinch of cinnamon and a dash of fiber will be a recipe for stronger sales. The Minneapolis-based company is doing things like adding more cinnamon to its Cinnamon Toast Crunch cereal and rolling out fiber-packed “better for you” cookies to boost the performance of its brands, which include Pillsbury dough, Betty Crocker baking mixes and Progresso soups.
Rough winter weather took a bite out of General Mills’ fiscal third-quarter sales, and the cereal maker’s results missed Wall Street expectations. The maker of Cheerios, Yoplait and Betty Crocker products said Wednesday that its fiscal third-quarter net income rose 3 percent.
General Mills, whose brands include Cheerios, Yoplait and Betty Crocker, on Friday issued a lower-than-expected profit prediction for its fiscal third quarter, citing lower demand for its products in developed markets.
General Mills’ fiscal second-quarter net income rose 2 percent, helped by lower expenses. But the Minneapolis company’s performance fell short of Wall Street’s expectations. Its stock declined more than 2 percent in Wednesday premarket trading.
Pull out the old photo albums, and you’ll probably find some pictures of a 1-year-old with birthday-cake-covered hands and face. These days, however, many parents are turning that impromptu photo-op into a formal photo shoot — complete with props, costumes, and elaborate theme cakes.