General Mills hopes a pinch of cinnamon and a dash of fiber will be a recipe for stronger sales. The Minneapolis-based company is doing things like adding more cinnamon to its Cinnamon Toast Crunch cereal and rolling out fiber-packed “better for you” cookies to boost the performance of its brands, which include Pillsbury dough, Betty Crocker baking mixes and Progresso soups.
Gluten-Free, high-protein and “total indulgence”, those are the phrases of inspiration for General Mills’ newest groceries. The Twin Cities-based company just launched its newest line of products.
Plain old Cheerios are no longer made with genetically modified ingredients, but the switch hasn’t yet translated to a boost in sales. General Mills, the company that makes the cereal, in January announced it would start making its plain Cheerios without GMOs, or genetically modified organisms.
More often than not, a new business opportunity arises out of one person’s desire for a product not already found on store shelves. That’s certainly the case with a new Minnesota company that has the dreams of becoming a national brand — and the goals of helping you, and your family, be healthy on the go.
Adrian Peterson has reached another milestone of his decorated career: the cover of the Wheaties box.
The Vikings star was all smiles after practice on Tuesday when asked about his latest endorsement deal. He called it “probably one of my greatest accomplishments.”
Adrian Peterson is coming to a breakfast table near you. The Vikings running back is appearing on three limited-edition Wheaties boxes, one of which is released this week. According to Wheaties marketing manager Jim Wilson, A.P. is a natural fit for their product. “Adrian embodies the heart of a champion whether he’s scoring touchdowns or giving back to his community,” Wilson said.
Before freshman Rachel Parupsky even donned a Bethel basketball jersey, she came all too close to giving it up.
Snack and cereal maker General Mills Inc. said Thursday it is still on track to achieve its fiscal 2011 guidance even as it faces rising ingredient costs.
One in ten bowls of breakfasts eaten every day here in the United States is made in Northfield, Minn.
Mischke wonders about the level of irresponsibility in today’s society. Dr. Joseph Williams talks to him about a new book covering the subject. Mischke also talks about the founder of Kellogg’s cereal corporation and illnesses […]