General Mills launched the cheerios brand back in 1941 as Cheeri Oats. The name was changed a few years later to what it is today, Cheerios. Seventy four years later, it is still the bestselling brand of ready-to-eat cereal on American breakfast tables.
Golden Valley-based General Mills just announced they’re going to start making Cheerios gluten free. General Mills announced Wednesday that Cheerios are made of oats, which they say are naturally gluten-free.
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Plain old Cheerios are no longer made with genetically modified ingredients, but the switch hasn’t yet translated to a boost in sales. General Mills, the company that makes the cereal, in January announced it would start making its plain Cheerios without GMOs, or genetically modified organisms.
Rough winter weather took a bite out of General Mills’ fiscal third-quarter sales, and the cereal maker’s results missed Wall Street expectations. The maker of Cheerios, Yoplait and Betty Crocker products said Wednesday that its fiscal third-quarter net income rose 3 percent.
General Mills, whose brands include Cheerios, Yoplait and Betty Crocker, on Friday issued a lower-than-expected profit prediction for its fiscal third quarter, citing lower demand for its products in developed markets.
A boom in using trains to ship oil to Minnesota could cause a shortage at the breakfast table. The Wall Street Journal reports that Canada is months behind in grain shipments, as railroads have been shipping more oil instead.
General Mills’ Super Bowl commercial was ranked among audiences ten favorite ads from Sunday evening. The ad for Cheerios brought back the fictional interracial family who first appeared in a commercial last year.
Cheerios is bringing back an interracial family to star in its Super Bowl ad. They were featured in an ad last year that made headlines after it sparked ugly comments online. But the negative remarks were followed by an outpouring of support for the fictional family.
General Mills’ fiscal second-quarter net income rose 2 percent, helped by lower expenses. But the Minneapolis company’s performance fell short of Wall Street’s expectations. Its stock declined more than 2 percent in Wednesday premarket trading.
Spend some time with Free the Children founder Craig Kielburger, and you can feel the 30-year-old Canadian activist’s passion.
Internet Trolls hijack Cheerios YouTube video with racist comments.
Snack and cereal maker General Mills Inc. said Thursday it is still on track to achieve its fiscal 2011 guidance even as it faces rising ingredient costs.
General Mills Inc. sold more cereal and snacks in its second quarter, but higher commodity costs and lower selling prices left its adjusted earnings short of expectations.