Hopes Are High For Shops On ‘Small Business Saturday’The Black Friday holiday shopping blitz has now stretched into a four-day shopping excursion. For mom and pop stores, the competition is bigger than ever. Sara Moulton spent Small Business Saturday shopping at one of her local favorites in Minneapolis, Patina. "The big stores are taking over holidays," Moulton said. "I just love supporting local businesses and giving back to the community." Patina manager Karin Tepparo says they don't tout deep discounts, but instead rely on their one-of-a-kind items to bring in customers.