With names like “Naked Blues,” “Sweet Potato” and “Simply Sriracha,” the chips of Way Better Snacks are way different from anything you’ve tried before. Jim Breen graduated high school and college in the Twin Cities, worked on the East Coast for food companies and is now growing his own food brand in the North Loop neighborhood of Minneapolis.
It’s a beast of a weed, creeping north into the Midwest from cotton country. Palmer amaranth can shoot up as high as 7 feet, and just one plant can produce up to a million seeds. Herbicide is increasingly futile against it, and the weed’s thick stems and deep roots make it hard work to clear by hand.