Target unveiled its latest store concept in Minneapolis’ Dinkytown neighborhood Wednesday, and it’s the smallest one yet. TargetExpress, at the corner of SE 5th Street and SE 14th Avenue, is one-sixth the size of a traditional Target, about one-ninth the size of a SuperTarget. It’s focused on essentials that people nearby would want.
In counterpoint to the “big box” model, Target announced plans to test out a small format store in the middle of the University of Minnesota’s Dinkytown neighborhood. The company said the story would be a mere 20,000 square feet.