New Concept Helping Generate Money For HS Sports

MINNEAPOLIS (WCCO) -- We all know high schools are in a constant fund-raiser mode...and that creativity is more welcome than ever.

Enter one new revenue stream: School Space Media creates digital scoreboards that allow schools to generate money through advertising.

It's a concept that started here in the Twin Cities.

We now can bring digital screens to the high school games, and in so doing create some new dollars.

Watch the video above to see how the screens work.