BLACK RIVER FALLS, Wis. (WCCO) — A motorcyclist that swerved to avoid striking a deer in the road was killed in a crash near Black River Falls Tuesday afternoon.

The Wisconsin State Patrol responded to the scene at Oakridge Road about a half-mile north of State Highway 27.

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Investigators said the motorcyclist was ejected after losing control of his motorcycle. He slid down the road.

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He wasn’t wearing a helmet at the time of the crash.

The motorcyclist died of his injuries while being airlifted to a hospital in La Crosse, Wis.

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He was later identified as 61-year-old Kenneth Fulton of Black River Falls.