NEW YORK (AP) — Best Buy, the nation’s largest consumer electronic chain, will drop all restrictions for free shipping for the holiday season, underscoring big changes in what customers have come to expect when they shop.

The Minneapolis company typically requires customers to spend at least $35 in order to receive free shipping. Starting Sunday, however, that restriction has been removed as Best Buy ratchets up competition with its online rivals, namely

Amazon set the standard with its two-day delivery for members of its Prime loyal program, who pay $99 a year.

Best Buy’s free-shipping program runs through Jan. 2.

The last time Best Buy dropped the shipping fee for all customers was 2012.

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