MINNEAPOLIS (WCCO) — The founder of the Minneapolis ad agency Fallon has passed away.

The agency announced the death of Pat Fallon Friday on the homepage of the company’s website.

“We are devastated by the loss of our iconic leader. He was our inspiration, our fire in the belly, our eternal conscience and the head of our Fallon family,” the announcement reads. “We will miss him dearly, but are fully committed to living up to the legacy of greatness the he established at the place that bears his name.”

Fallon was 70 years old.