Tap Talk: Brewery Trying To Win Over Macro-Brew Drinkers With '2-Pint Conversion'

Attention: Are you a craft beer drinker who is annoyed with your friends who refuse to drink local craft beer? Or are you a big brand beer drinker, but want to branch out?

Minneapolis' Town Hall Brewery believes they can help you out. They're trying to sway non-craft brew drinkers with something called the "2-Pint Conversion."

The effort encourages patrons of the brewery to bring in a macro-beer drinking family member, friend or anyone else to Town Hall Brewery. There, they will be introduced, and hopefully converted, to craft beer.

It's basically a football game-time happy hour with a twist.

"We are midway through the football season, and as teams are changing up their game plans, it's also a perfect opportunity to change up your beer choice," Pete Rifakes, owner of Town Hall, said. "We are encouraging craft beer fans to help us introduce new people to our craft beer and reinforce the theme that Minnesota roots local and drinks local."

The rules are as follows: Bring a guest to the brewery on Sunday during Gopher or Vikings game-times and ask for a "2-Pint Conversion" to get a buy one, get one free. If the newly initiated craft brew drinker enjoys the pint, and buys the next round, they too will get a free pint to give to their drinking companion.

Those participating are encouraged to share the "conversions" via social media with the hashtage #TH2PC.

The program ends after the Vikings-Packers game on Jan. 3, 2016.