MINNEAPOLIS (WCCO) – Target has re-imagined décor for kids’ rooms with a new line of products that avoids stereotypical colors and themes that are separate for boys and girls.

Instead, the Minneapolis-based retailer wants kids (and their parents) to be able to mix and match bedding and furniture items to create unique combinations that fit seamlessly with the style of a family’s home while remaining true to a child’s personality.

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The new line is called Pillowfort, and it debuts in stores and online later this month. Target says there are 1,200 items in the new line, and prices range from $5-$60 for bedding and $40-$600 for furniture.

Target say its design team got feedback from kids and parents about what a child’s room should look like. Using their answers as inspiration, the designers crafted items and patterns that can be combined in various ways to create unique and fun rooms.

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Gone are pink princess sheets and football lamps. In their place are more imaginative offerings, such as animal-shaped pillows that look handmade and a teepee-like fixture that goes over a child’s bed.

Target says Pillowfort has the look of a collection found in a boutique but with a much more reasonable price tag.

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The company’s move away from traditional gender roles for kids’ rooms comes after the retailer phased out gender-based signs in its toy isles following online criticism.