By Ali Lucia

MINNEAPOLIS (WCCO) — Twitter just celebrated its 10th birthday. On Friday morning, the WCCO This Morning team focused their attention on a newer form of social media: Snapchat.

The company recently raised around $500 million and has a valuation anywhere from $10 billion to $20 billion, according to TechCrunch. The company is just four years old and already generating about as many video views a day as Facebook.

Space150, a local advertising firm which helps big name companies with technology and branding in the digital age, is trying to attract some summer employees a little differently than most of us are used to.

Throw out that paper résumé, send in your snaps. That’s how Space150 executive Greg Swan is accepting applications. Not only that, the Minneapolis-based company with locations in New York and California is using the video and picture-sharing app to zoom in on college students in search for a summer session.

“So as a digital agency we’re promoting our internship program this summer using Snapchat geofilters, which are filters that only appear in specific locations,” said Swan.

What are geofilters? According to Snapchat, “they’re special overlays that communicate the ‘where and when’ of a snap in a fun way.”

According to research done by Fortune, users spend roughly 30 minutes a day on the app. That’s why the Space150 team is asking the generation that seems to be ahead of the curve for a clever creation.

“From there, our intern program this year, we’ve asked them to each create a Snapchat story of one our brands for the year 2020,” said Swan.

What started out as one-to-one private video sharing has now become one-to-many with snap stories.

Swan sat WCCO’s Ali Lucia down for some story sharing tips.

User numbers have now reached the hundreds of millions for Snapchat, and Space150 is trying to stay ahead in this latest way of communicating.

“We are always looking for the next big thing, and to think about how we can connect with consumers in a channel that matters to them,” said Swan.

Space150 is targeting 29 campuses across the country, including the U of M, St. Thomas, MCTC, MCAD and others here in the Twin Cities.

The filters are meant to create awareness of Space150 and get people to follow their Snapchat account as well as apply.

Swan said recruiting through social media isn’t a new thing, but using Snapchat definitely is. He called it the newest way to tell a story, giving users an “inside or more intimate” look at whatever or whoever it is they follow.

The internship deadline at Space150 is April 10.

To follow WCCO This Morning on SnapChat:

Jason DeRusha: DeRushaJ
Kim Johnson: KimJohnsonWCCO
Matt Brickman: Matt_Brickman
Ali Lucia: alimarielucia

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