MINNEAPOLIS (WCCO) – One of Bob Dylan’s most famous protest songs will play during Super Bowl LIII during a Budweiser commercial touting the beer-maker’s use of clean energy.
The Minnesota-born bard lent his 1963 track “Blowin’ in the Wind” to a spot featuring Budweiser’s iconic Clydesdales. A 60-second version of the ad was posted Wednesday on YouTube, and it’s already been viewed more than half a million times. A 45-second version will play on Feb. 3, when the New England Patriots play the Los Angeles Rams in Atlanta.READ MORE: Alec Baldwin Fired Prop Gun That Killed Cinematographer, Injured Director On Movie Set (CBS News)
The Budweiser ad, which aims to show the company’s eco-friendly efforts, starts zoomed in on the head of a Dalmatian dog, his ears and jowls fluttering in the breeze, as he sits atop a beer-loaded stagecoach, being pulled by a train of Clydesdales.
The camera zooms out as Dylan sings the opening lines of “Blowin’ in the Wind,” eventually showing a sun-dappled field of rippling wheat above which wind turbines are spinning. As Dylan sings the refrain, text appears: “Wind Never Felt Better…Now Brewed With Wind Power…For A Better Tomorrow”READ MORE: 3 People Shot In Separate Minneapolis Shootings Thursday Night
Additionally, the fine print explains that renewable energy is only one type of energy Budweiser uses in the beer-making process.
Along with using clean energy to make beer, Budweiser also says its donating some renewable energy to power aspects of the Super Bowl production in Atlanta.MORE NEWS: Data Show COVID Cases In Minnesota Schools Have Declined, But Experts Still Watching For Long-Term Trends
The Super Bowl will air on Feb. 3. You can watch it on WCCO.