MINNEAPOLIS (WCCO) — When boaters in northwestern Wisconsin saw a black bear swimming in the lake with a plastic jug stuck on its head, they sped up to help.

Tricia Hurt posted video of the weekend incident on Facebook, saying that her family spotted the bear on Marsh-Miller Lake, which is about 30 miles north of Eau Claire, Wisconsin.

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In the nearly two-minute video, the family circles the “baby bear” with their boat, eventually gliding close enough to yank the plastic jug off the animal’s head.

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“We saved our little bear!” Hurt exclaims, moments after the bear is freed. “Swim happy!”

Hurt reports that the bear made it safely to shore.

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According to the Wisconsin DNR, the state is home to a thriving black bear population. There’s estimated to be around 24,000 bears, generally in the northern third of the state.