MINNEAPOLIS (WCCO) – The Minnesota-based Red Wing Shoe Company announced Tuesday a new Labor Day campaign to help connect unemployed people with jobs.
Instead of promoting doorbuster deals and sales, the company will advertise job openings. They will be transforming their stores across the country – over 525 of them – into job centers.READ MORE: State Patrol: Crash Of Stolen Vehicle On I-394
They will also switch their customer service line, 800-RED-WING into a job search hotline to offer free advice and help connect people to positions.READ MORE: FBI: Man Who Held Hostages Was Not Focused On Jewish Community
“Red Wing knows that by shining the light on even just one job, this could be the first step in an opportunity for someone to find work and support their family,” said Dave Schneider, Chief Marketing Officer with the company. “But we know we can’t do it alone.”MORE NEWS: How Minnesota Manufacturers Have Weathered Supply Chain Disruptions
The company is also calling on other brands across the country to join in their #LaborDayOn campaign to leverage their networks to help land millions of unemployed people with work.