By WCCO-TV Staff

NORTH BRANCH, MINN. (WCCO) — North Branch police say a “420th St” street sign has been stolen so much that it’s now been placed 20 feet up on a pole.

Police shared a picture of the sign on Wednesday; April 20 or 4/20 is an unofficial holiday for celebrating marijuana.

(credit: North Branch PD)

“If you decide to partake in 4/20 activities today just know that you will never be as high as our 420th St sign,” police said.

Police say this is not a challenge, but a way to deter thieves.

“Please do not try and steal our sign. We have trap at the bottom. It may include munchies as a distraction technique,” police said.

The theft of signs with 420 on them is well-documented, and have inspired some unique responses by authorities. In Idaho, a 420 mile marker sign was replaced with 419.9.